As skin ages, collagen and elastin fibres are not working as efficiently as they once were and your skin's dermis (top layer) can start to lose some of its bounce. This can result in some fine lines and wrinkles. Ageing is a natural part of life and there is nothing negative about getting older, but there are some steps you can take to help skin look its best.

Our skincare advice and product recommendations

Eye treatments

The skin around the eyes is particularly fragile, so use a separate eye cream to work on fine lines and wrinkles around this area. At night, try gently patting our Smoothing Line Serum under your eyes after cleansing and moisturising, to help smooth this delicate area.

Smoothing Line Serum

Smoothing Line Serum


Moisturise as much as you can. Our Superskin Moisturiser helps to plump and smooth skin by helping to prevent moisture loss and improving skin elasticity thanks to its high levels of essential fatty acid GLA and omega-3, while its rich blend of antioxidants help protect from environmental damage.

Argan oil has been used by Moroccan women for centuries to moisturise and rejuvenate their skin, due to its high levels of essential fatty acids and vitamin E. We've included this magical ingredient and a blend of other skin-beautifying plant oils in our Superskin™ Concentrate for Night. Massaging a few drops of this golden oil into your skin everyday can help give it a wonderful boost to leave you looking more radiant.

Superskin Moisturiser fragranced

Superskin™ Concentrate for Night

Superskin Moisturiser Superskin Concentrate
I have been a devotee of the Liz Earle range for eight years and at the age of 57 my skin has never looked better. When Superskin Moisturiser was introduced I bought some immediately, but didn't think it possible to improve the condition of my skin. Wrong! My skin is plumper and more moisturised, and is in better condition than it was 40 years ago. Judith Purdy

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