200k Facebook fans

We Celebrate 200k Facebook Fans in True Botanical Style

Posted by Liz Earle Beauty Co. May 4, 2016 | 4 min read

Here at Liz Earle we believe in practising what we preach. That’s why we decided to plant 200 new trees at our Isle of Wight HQ to celebrate reaching 200k fans on our Facebook page!

In line with our naturally active ethos, we asked Geoff Day, Liz Earle’s Environmental and Health & Safety Advisor, to tell us a little more about on types of trees that have been chosen and the reasons behind planting them.

'One important reason for planting a variety of tree species in our woodland is the ever present threat of ash dieback. Around 75% of our mature trees are ash – and unfortunately planning for their demise is part of our woodland management plan.

It’s now illegal for ash trees to be sold in the UK, so we looked for suitable alternatives; native, suitable for our growing conditions and trees that will provide habitats and support the largest group of plants and animals.

Silver birch

The silver birch has deep roots that help bring nutrients into the tree, and ultimately to the surface. They have a slender trunk and an open canopy, providing the perfect conditions for our native wood anemone, bluebells and wood sorrel to thrive in.

Why did we choose it?

Silver birch trees serve as food and habitat for more than 300 insect species, and are particularly associated with a wide range of fungi, while the seeds are a valuable source of food for birds, such as greenfinches.

Wild Service tree

A deciduous broadleaf tree native to the UK, the wild service tree has become rare in modern times. The fruit (traditionally known as ‘chequers’) are pretty unpleasant to eat until they have been ‘bletted’, or over ripened, when they acquire a sweetness and taste not unlike dates.

Why did we choose it?

Wild service trees are often found in oak and ash woods and grow well in clay soils, making them ideal for our woodland soil type. Growing the rarer types of native trees in their preferred habitat has positive benefits for biodiversity.


Rowan trees are native to the UK and have leaves very similar to the ash, although they are not related. Rowan trees can live for up to 200 years, and have white flowers which develop into scarlet fruits which are eaten by birds, who help disperse the seeds.

Why did we choose it?

Rowan trees provide a vital food source for our woodland wildlife − the leaves are eaten by caterpillars, the flowers provide pollen and nectar for pollinating insects, while the berries are an important source of autumn food for birds.

The fruits are edible to humans too. Eaten raw they are sour and mildly poisonous, but when cooked they are rich in vitamin C, and make a great jam.

Wych Elm

As late as the beginning of the 20th century many English towns still had working elm water mains, with each pipe made of a single elm trunk. Elm was chosen for this purpose as its wood is very resistant to decay when wet.

Why did we choose it?

Wych elm is the only elm that is truly native to Britain. Sadly, the ravages of Dutch elm disease have led to mature elms becoming extremely rare. Last year we planted disease resistant English elms in our woodland and although it’s early days, all seems well.


Alder has an important symbiotic relationship with a nitrogen-fixing bacterium which is found in the root nodules. This bacterium absorbs nitrogen from the air and makes it available to the tree. Alder, in turn, feeds the bacterium with sugars.

The result of this mutually beneficial relationship is that alder improves the fertility of the soil wherever it grows.

Why did we choose it?

Alder likes to grow in moist ground near rivers and lakes, thriving in damp areas such as marshes and wet woodland, in turn the roots help to prevent soil erosion.

Because there are some very wet areas in our woodland, it should make the ideal growing habitat. Alder can also grow in nutrient-poor soils where few other trees thrive.

Although it’s one of the softest hardwoods, alder wood is very durable if kept wet, and its ability to withstand rot under water is the reason that much of Venice is built on alder piles.


Elder is a native tree that will grow happily in a wide range of soil types.

Why did we choose it?

The flowers and fruit provide food for a variety of insects, birds and mammals. The fruits in particular are a valuable food source for birds.

Although the flowers and berries are mildly poisonous when raw, when cooked the berries are rich in vitamin C and have many culinary uses.'

The Liz Earle Beauty Team x