Serums: What Exactly Do They Do?

Posted by Liz Earle Beauty Co. July 26, 2017 | 2 min read

We know they’re the key to healthy-looking skin, but for many of us serums are still a bit of a skincare mystery. Read on for the lowdown on what they actually do and how to apply for glowing results.

Not simply an expensive moisturiser
Serums are formulated in a completely different way to moisturisers, so it’s vital to include both in your daily routine. The function of a moisturiser is to keep skin hydrated, while serums are formulated with more powerful targeted ingredients designed to absorb into the skin for visible results. Take our Superskin™ Face Serum, it’s enriched with Persian silk tree extract to brighten, pomegranate flower extract to lift and firm, and rhubarb to plump and smooth the skin.

The when and where
Confused about when to use? Serum should be applied as an intermediate step after toning and before moisturising – this way skin has already been prepped by a thorough cleanse and tone ready for the next step in your routine. However, because a serum works differently to a face cream, you’ll still need to finish with your choice of expertly balanced Liz Earle Moisturiser to hydrate and smooth. Read more about selecting the right moisturiser here.

Pat, don’t rub…
How you apply your serum can really affect how well it performs. To help the targeted ingredients sink into the skin’s uppermost layers more easily, where they can get to work straight away, we recommend you smooth, then pat and gently press your serum into the skin after using Cleanse & Polish™ Hot Cloth Cleanser and Instant Boost™ Skin Tonic. Want to see it in action? Visit your nearest store or counter and a member of our team will happily give you a demo.

AM to PM?
A hardworking serum will supercharge your skincare routine in the morning, but for an added radiance boost while you sleep, include Superskin™ Face Serum in your night-time routine too. Simply follow the same steps − cleansing, toning and applying serum – but replace your usual daytime moisturiser with our heavenly pure plant oil Superskin™ Concentrate for Night.

The Liz Earle Team x