How it all began…

Our story begins in 1995 when our co-founders extended their long friendship into a business partnership. Liz Earle, an author and botanical beauty authority, and Kim Buckland, a skincare industry expert, united in their quest to find beauty that would suit their different skin types. Frustrated with the skincare available, they decided to create their own.

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A star is born

One of the first products created, and now a bona fide skincare icon and winner of over 125 awards in the UK – Cleanse & Polish™ Hot Cloth Cleanser was our real eureka moment. One of the first dual-action cleansers of its kind and unlike anything that the industry had ever seen before, this revolutionary product continues to deliver great results for all ages and skin types – affordable luxury that really does deliver on its promise!

Our island home

Liz and Kim chose the Isle of Wight, off the south coast of the UK, as the home of Liz Earle Beauty Co. – and with over half of the island designated as an ‘Area of Outstanding Natural Beauty’, it really is the perfect base for our brand. From the stunning landscapes and varied flora and fauna, to the healthy outlook on life, the island is a constant source of inspiration for us.

Inspired by nature

We have always believed in the potent power of naturally active ingredients and were among the first to make sourcing botanicals for their unique efficacy a priority. We are committed to building relationships with our growers and farmers, not only to ensure the quality of our precious ingredients, but also to monitor our impact on the environment, the community and fair working conditions. After all, beauty is more than just skin deep.

Taking responsibility

We’re passionate about responsible sourcing. Our formulation and sourcing experts balance factors such as performance, sustainability and continuity of supply to determine the best source for us to use. We recognise our environmental impact and strive to reduce this wherever possible, considering everything from our packaging to the impact of our island HQ, including harvesting rain water and using renewable energy for our heating.

We’re also proud to have never tested on animals and are certified under The Leaping Bunny Program, an internationally recognised cruelty-free certification.

Liz Earle advisor demonstrating Cleanse and Polish on a hand

At your service

One of our founding principles was to provide outstanding service and the highest level of care – bringing you honesty, integrity and expertise, always. However you shop with us, we can guarantee a warm welcome awaits.

And the story continues

The world became our oyster in 2015, when we joined forces with Walgreens Boots Alliance. With their full support of our founding philosophy and responsible practices, we are now able to reach more women across the globe, sharing with them what makes Liz Earle special. Because everyone deserves to feel good in their skin.