James Wong in a borage field

Our Sourcing Philosophy

We’re passionate about responsible sourcing. Our botanical and formulation experts balance factors such as performance, sustainability and organic practices to determine the best source for us to use.

Our Ethnobotanist

Trained at the prestigious Royal Botanic Gardens at Kew, James is an accomplished Ethnobotanist – a scientist who studies how people use plants – and an authority on botanicals. Working alongside our in-house teams, James has the enviable task of searching the globe for the most outstanding naturally active ingredients.

“There’s no other role like mine in the beauty industry, which really proves Liz Earle’s commitment to sourcing the highest quality botanicals. For a plant fanatic like me, you could call it my dream job!”

James Wong, Ethnobotanist

Our Ingredients

High performance, quality and safe ingredients are our priority. We know where our ingredients come from and we are committed to building relationships with our growers and farmers – not only to ensure the quality of our precious ingredients, but also to monitor our impact on the environment, the community and fair working conditions. Our preferred suppliers are those that can deliver consistency, with known origin and proven efficacy.

We champion Naturally Active ingredients, so when we formulate a new product we expect that, wherever possible, the primary function or performance is achieved from ingredients that have been classified as naturally derived, either from plant, marine or mineral sources.  

No animal testing

We never do it and have been certified under The Leaping Bunny Program, an internationally recognized cruelty-free certification, since its launch.

Suitable for vegetarians

All of our products are suitable for vegetarians. We do use animal by-products such as beeswax, propolis and Manuka honey, however we never use animal-derived ingredients such as carmine, shellac or collagen.