Our Precious Recipe
When Liz and Kim founded Liz Earle Beauty Co. back in 1995, they understood the importance of people – not only their customers, but their employees, the suppliers they chose and the partners they worked with, too.
From that very first day, they took the time to find the best people with the right skills, and most importantly, with the right attitude to help the business grow, working to continually delight our customers.
In this spirit, together with their small team, they created our Precious Recipe – a collection of the special ingredients that make us who we are. It’s this Precious Recipe that guides and shapes every decision made across the business, by everyone from our customer advisors to members of our executive team.
Today, our Precious Recipe continues to inspire us every day, in everything we do.
As the company grew, Liz and Kim worked with the team to encapsulate this approach to our business and bring it to life. The result is our 'Precious Recipe' – the special ingredients that make us who we are.