Meet our Experts

We work closely with our team of experts and ambassadors to bring you up-to-date lifestyle advice, beauty tips, wellbeing features and more over on our blog – as well as giving you an inside look into the world of Liz Earle, it's the perfect space for our experts to share their wealth of knowledge and experience with you.

James Wong - Ethnobotanist

James Wong, Ethnobotanist

Trained at the prestigious Royal Botanic Gardens at Kew, James is an accomplished Ethnobotanist – a scientist who studies how people use plants – and an authority on botanicals. Working alongside our in-house teams, James has the enviable task of searching the globe for the most outstanding naturally active ingredients to include in our range.

Caroline Archer - Brand Ambassador

Caroline Archer, Brand Ambassador

In over a decade and a half at Liz Earle, Caroline has worked across many areas of the company, including our education and events teams. These days, her role as Brand Ambassador sees her making regular appearances on QVC, presenting our specialist shopping shows, or hosting customer events where her passion for our range never fails to shine through.

Sarah Carr - Lifestyle Ambassador

Sarah Carr, Lifestyle Ambassador

Sarah’s role is a varied one – over the course of a week you may find our very own health coach and facialist sharing her expert skincare wisdom as she trains our store staff, presenting one of our specialist shows on QVC, heading up one of our festival crews, or even on her mat teaching a yoga class at our island HQ – she’s a qualified yoga instructor too!

Geoff Day, In-House Environmental Advisor

Geoff Day, In-house Environmental Advisor

Geoff has many years’ experience in reducing environmental impact in several different areas of industry and has found his home here at Liz Earle, where he has been able to make use of his passion for growing and maintaining green spaces and habitats, minimising the effect of waste and shrinking energy usage. He’s also a bit of a compost geek!

The Editorial Team

Sourcing features from across the business, our brand experts offer insight into what life is like at Liz Earle - bringing you lifestyle trends to excite, upcoming events to enjoy, and ways our new launches and classic favourites can help make you feel good in your skin.