Here at Liz Earle we love being in nature, be it a ramble to a nature reserve nearby or a local woodland walk. Our mantra is Naturally Active after all. It’s a passion we share with our friends at Go Jauntly, the free community-based walking app designed to help city dwellers connect with the nature around them. Which is one of the reasons we’ve chosen to collaborate with them on a series of 12 bespoke walks – 9 with audio commentary from our in-house Ethnobotanist James Wong – to help encourage women across the UK to get outside and reconnect to nature in a bid to improve their mental and physical wellbeing this summer.
It all started when we commissioned a study to measure the positive effects of being in nature. Ask around our office and most of us agree that time in the great outdoors helps us to feel calm and more positive, but what about women up and down the UK, did they agree? The answer was a resounding yes. Getting out into nature came out as one of the top ways women choose to improve their mood, reduce stress and switch off, while a quarter said they connected to nature by using skincare with natural ingredients (ooh, we like your thinking).
“86% of women polled believe spending time in nature is a good way of relieving life’s pressures and worries”*
Inspired by our findings we got busy identifying our favourite walks to document and share via the Go Jauntly app. Nine of them – in London, the Isle of Wight, Nottingham, Bath and Edinburgh – include full audio commentary with botanical insights from James Wong (including the best cafes to refuel with healthy snacks and caffeine along the way, thanks @botanygeek) while a further three walks, two on the Isle of Wight, and one in London, feature his written commentary.