Hettie Holmes of DOSE magazine on the wellness trends to watch

Posted by Liz Earle Beauty Co. September 19, 2017 | 2 min read

Why wait until January? September is the perfect month for a spot of self-improvement so we asked Hettie Holmes, co-founder of DOSE − London's leading online magazine for health and fitness − for her top 5 trends shaping the wellness industry as we get closer to 2018. Ready? Better grab your trainers then.

  1. Be your own athlete
    “We’re no longer satisfied with the standard gym workout and women especially are pushing the limits of their fitness with specialist endurance based challenges. Since April 2012 the number of female British Triathlon members has increased by a whopping 86%. ETE TriCamps also reported that over 60% of athletes on their camps last season were women, with the proportion booking for the year ahead even higher. Added to this, many of us are also training to be certified personal trainers in our spare time.”

  2. Teetotalism is on the rise
    “From reports that half of adults are shunning regular alcohol intake, to those saying 16-24-year-olds are barely drinking at all, boozing is going out of fashion. Teetotalism is now painted as the cool, sexy thing to do. For those that do partake, there are an increasing number of tools, “mindful drinking festivals” and apps helping to promote drinking more mindfully and responsibly. Mirroring this, in the drinks sector we're seeing a rise in sparkling waters and tonic infusions that can be blended with both non-alcoholic drinks and alcoholic spirits.”

  3. Wellness in the workspace
    “It’s becoming the norm for offices to consider clean air, plants, adjustable desks and lighting to promote wellbeing in the workplace. Wellness programmes considering the above as well as healthy food, classes for fitness, yoga and meditation will be crucial to attracting and retaining employees over the next 10 years.”

  4. Digital wellness
    “Consumers will be able to access online-led workouts and meditation sessions, or liaise with nutrition experts from the comfort of their own home. We will see a rise in online fitness classes and virtual fitness programmes working with gyms to fill dead space in class studios, plus communities assisting users with their mental and emotional wellbeing. Pre-recorded workouts will evolve into live sessions with cult trainers.”

  5. Meditation for the masses
    “Drop-in meditation classes will become as popular as yoga as people wake up to the therapeutic benefits of proper breathing, slowing down and connecting with mind and body in the present. Meditation sessions will be more geared to promoting the scientific benefits to appeal to sceptical, time-poor professionals.