Don’t miss your opportunity to become part of our Great British beauty brand! We’re looking for a Marketing Effectiveness Manager to join our growing brand to deliver the Liz Earle magic. Working within a team of Digital experts you will be leading and implementing the attribution, forecasting, optimisation and performance evaluation of digital marketing strategies whilst delivering actionable recommendations to the business. With our unique brand story, expertise in all things naturally active and continuous growth, this is an exciting opportunity to be part of something truly special!
As a Marketing Effectiveness Manager your key responsibilities will include digital planning and forecasting along with associated reporting on effectiveness. You will develop a tag management strategy aligned to web analytics, marketing attribution and behavioural marketing and work with the wider digital team to test and consolidate actionable insights on creative, campaigns, channels and audience. Additionally, you will identify opportunities for automated and dynamic CRM strategies to grow and maintain the customer database through the development of activation, retention, loyalty and reactivation programmes. You will lead the marketing effectiveness team and agency account teams ensuring clear understanding of the brand’s strategic objectives and priorities and leveraging training and development on the technologies and platforms to optimise team effectiveness. Furthermore, you will work closely with your stakeholders across Brand, Social, Retail, Customer Service and Operational teams to identify trends and insights, providing support for the implementation of commercial opportunities, new product development concepts and customer satisfaction projects.
Who are we looking for?
A true leader with an analytical and commercially focussed mind that will enable us to draw up on insights and data to inform our day to day marketing strategy.
You will be degree educated in a relevant marketing/digital field and have extensive experience in a similar role evaluating, implementing and utilising marketing technology tools, customer data platforms, attribution techniques and campaign analytics tools to drive marketing effectiveness. Additionally, you will have experience in financial and statistical modelling and data visualisation to establish critical metrics, dashboards and performance measures.
Google Analytics, Google AdWords, Google Tag Manager – you’ve done it all! Additionally, you will be experienced in the use of data querying software or languages (including SQL / Tableau) and have a solid understanding of technology platforms, including website and CRM and email broadcasting tools.
You will be a no stranger to online marketing practices and a full mix of digital media planning (PPC, SEO, Affiliates, Paid Social, Retargeting, Email, etc.) along with basic HTML skills. Needless to say, you will be well read in all things GDPR!
With passion for Digital Marketing and Marketing Effectiveness, you will thrive in the world of fast-paced premium retail. A strong and diplomatic team player, you will communicate with ease at all levels and have a knack for working cross-functionally, both internally and externally. Furthermore, you will continuously operate within the remit of our Precious Recipe: We Care More, We Never Settle, We Are One Team, ensuring you approach each task or interaction with the care and attention expected when operating in premium retail.
What can we offer you in return?
This is a fantastic opportunity to join one of the UK’s fastest growing premium skincare brands, whilst working closely with our WBA counterparts and taking the growth of our great British brand to the next level!
As a Marketing Effectiveness Manager, you will be working as part of a newly restructured Digital team, building and protecting our beautiful brand and ensuring world class execution. With our unique brand story and clear focus on driving our digital strategy, this is your chance to be part of something truly special.
In addition to a competitive salary, our benefits include (but are not limited to) a generous holiday allowance, contributory pension, life insurance, 50% personal product discount and a goodie box each month! #joinlizearle
How to apply
- Email firstname.lastname@example.org
- Copy and paste the job type and location of the role you are applying for in the subject line.
- Attach your CV, covering letter and current salary details.
- Closing date: Fri 8th June 2018