Day 4 was one of high spirits, lots of laughter and good-natured banter, but also very hard work even though I was sitting in an elegant training room overlooking the sea in a Georgian house which oozed the character, the soul and the history of the Liz Earle brand. After all, it was where Liz Earle and Kim Buckland would meet for coffee when it was a hotel, to plan and sketch ideas for what was to become the Liz Earle beauty company. It was fascinating to see those original documents which are archived at Biskra. Today, the location continues to inspire the teams who meet there to plan and experiment with ideas, just as Liz and Kim did in those early years. How can you not be inspired – you have only to look out of the window towards the sea from a property which exudes great vibes.