Against animal testing – cruelty-free now and always

Posted by Liz Earle Beauty Co. September 11, 2018

From day one, we made a commitment against animal testing – we simply don’t do it and never will. That’s why our entire range has been certified by The Leaping Bunny Certification Programme, an internationally recognised cruelty-free certification, since its launch. As such, we’re proud to say our products bear the globally recognised Leaping Bunny logo – look out for it on our packs!

Did you know?

  • The Leaping Bunny certification is the international gold standard for non-animal tested consumer products. Looking for the official logo makes finding cruelty-free beauty a breeze – you can even use the Leaping Bunny product search to make it even easier.
  • To become Leaping Bunny certified, companies must be able to guarantee that no animal testing takes place at any stage in their supply chain – from the raw ingredients to the finished product – and must undergo rigorous, independent audits to prove it. We’ve always been able to say this about our products as it’s been one of our key principles for over 20 years.
  • There are many alternative and reliable non-animal testing methods out there – one way you can show your support for these is by making your own world cruelty-free. You can do this by choosing some of the many cosmetics (and household cleaning) brands that have eliminated animal testing from their product chain.

Want to find out more about the Leaping Bunny certification? The Cruelty Free International website holds a wealth of information about the programme, plus heaps of other ways you can join the fight to end animal testing worldwide.


The Liz Earle Team x