9 of the freshest florists on Instagram

Posted by Liz Earle Beauty Co. May 13, 2018 | 3 min read

Okay, when we say florists we might have stretched the brief just a teensy bit. In the interests of diversity our list encompasses garden designers, growers and creative directors, as well as the more traditionally talented florist, all of whom boast the most exquisitely bucolic Instagram feeds you could hope to stumble upon. From rainforest flora, to stately Dutch Master arrangements, there’s enough horticultural eye candy here to keep you satisfied for days.

Jo Flowers

Jo Flowers romantic arrangements are the type we’d display all over the house (if only we could afford them). Inspired by her vintage-feel creations? Check out upcoming workshops at the marvellously grand Bylaugh Hall and her home studio in Norfolk.



Florence Kennedy (aka Petalon’s) feed is worth a follow for the adorable shots of her Great Dane and baby daughter alone. Love her style? The eco-friendly hessian wrapped bouquets are delivered across London by bike, or by post to the rest of the UK.

Kelsea Olivia Gaynor

Founder of creative agency the East Olivia Creative, New Yorker Kelsea Gaynor’s feed is a riot of colourful petals. We love the snaps of her floral retail installations not to mention the generous side order of street style fashion.

Grace & Thorn

Nik Southern left an uninspiring career in recruitment to found Grace & Thorn, the East London floral studio with a sideline in insta-friendly houseplants. Inspired by her Italian grandparents’ garden, she describes her style as ‘off-beat’ and ‘rule breaking’.

James Horner

There’s an other-worldly quality about English flower gardener James Horner’s feed that makes us want to pack our bags and flee the city. Posting horticultural highlights from his travels, there are copious facts for flower buffs too.

Philippa Craddock

You may recognise her bouquets from Selfridges, Oxford Street, but what’s really boosted Philippa Craddock’s following is the announcement she’ll be creating Prince Harry and Meghan Markle’s wedding flowers. Expect “locally sourced greenery and seasonal flowers including peonies”.

That Flower Shop

Part of East London’s hip ‘floweratti’, That Flower Shop was founded in 2012 in a small Shoreditch back street. Fast forward four years and florist Hattie Fox is busy creating lush displays for weddings, corporate clients and London’s fine dining spots. There’s also a shop at The Ace Hotel.

Grace Alexander

Grace Alexander describes herself as a ‘seed-monger & grower of happiness’. She’s also a practising psychologist, a role she balances with grounding days spent growing and harvesting seeds in her sprawling Somerset garden.

Rebel Flower

There’s something decidedly addictive about photos of peoples’ beautiful weddings, and Rebel Rebel regularly oblige (they do the bouquets, natch). Their new store in Mare St Market confirms their status as one of London’s most legendary florists.