In 1995, our co-founders Liz Earle and Kim Buckland extended their long friendship into a business partnership. Liz and Kim met at the start of their careers when they both worked together before embarking on different paths within the beauty industry.

Liz, through her in-depth research, became a specialist in botanical ingredients, natural health and well being. As a beauty editor, author of over 30 books and TV presenter, she became a well-known and respected authority in these areas. Meanwhile, Kim gained an in-depth understanding of the beauty industry and developed expertise in the formulation, packaging, retail and marketing of cosmetics.


The range is born

Kim realised that there was an opportunity for a trusted beauty specialist within the skincare market; for someone with a genuine knowledge of 'naturally active' ingredients to develop a product range and provide expert advice and tips on beauty and health issues. Kim rang Liz and asked her if she had ever thought of launching her own range of products - and the rest is history!

Kim and Liz decided to develop a product range that really worked, was pampering yet affordable, simple to use and for everyone - no matter what their age or skin type. They were determined to use the best possible naturally active ingredients, which inspired the name Naturally Active Skincare. They also set down clear principles from the outset that included a genuine commitment to quality and service for our customers. From the integrity of the ingredients and the friendly voice on the phone, to the way each individual product is beautifully hand tissue-wrapped and the in-depth advice our customer care team provide. We are all passionate about adhering to these principles.

From the start, there was a great deal of interest in the range with a number of mentions in well-known magazines helping to spread the word about our products. Customers who tried our skincare also loved it and were soon coming back for more and telling all their friends and family too.

Our shopping channels evolve

In 1996 the range was launched on QVC, the TV home shopping channel - and our first product sold out within half an hour! In 1998, our Customer Centre and Customer Care team were established on the Isle of Wight. Union, our unique shop opened in Ryde in 2001, with our online shopping website going 'live' in 2002. 2006 saw the opening of our London shop.

Where we are now

We currently employ in excess of 600 people. We have innovative and exciting plans and opportunities to develop our business, both in the UK and internationally. Our ambition is to keep growing our 'living' company whilst staying true to our 'Precious Recipe' - the special ingredients that make us who we are.