Our principles are the same today as they were on day one.
High performance, quality and safe ingredients are our priority.
Working closely with our ingredient growers, harvesters and providers is very important to us and we really believe it is worth the extra effort when we see the difference our ingredients make to our products.
We are passionate about responsible sourcing. Our botanical and formulation experts balance factors such as performance, sustainability, ethics and organic practices to determine the best source for us to use.
We never do it and are certified under the Humane Cosmetic Standard by Cruelty Free International (previously known as the BUAV) to prove it.
No animal ingredients
None of our ingredients are derived directly from animals. However, in some of our formulations we use animal-friendly ingredients such as beeswax and manuka honey.
All our products are suitable for vegetarians.
Plant oils and extracts
We love plant oils and extracts for their unique chemistry and use them at levels that really make a difference.
Only mineral sunscreens
We only use mineral sun filters, which reflect rather than absorb the sun's UVA and UVB rays. Reflective mineral sunscreens provide effective broad-spectrum UV protection for even the most sensitive of skins.
Genetically engineered ingredients
We never use them.
Some of our formulations are preservative-free. We do use preservatives when absolutely essential for product safety. We use relatively low concentrations of the highest grade, broad-spectrum preservatives and consider natural preservatives wherever possible.
We only use potent, premium natural source vitamin E.
We carefully consider all our packaging to ensure that it is best for our products while minimising its impact upon the environment.
It's our legacy too, so we're always working on improving our environmental impact following the principles 'reduce, re-use, recycle'. We know we are not perfect but the more we do, the better we get. Progress not perfection.