The story of Liz Earle Colour

We're a company run by women, inspired by women, and we love make up. We know that a great foundation will make you feel more confident, a mascara can help you feel ready to face the day, and sometimes you treat yourself to a new lipstick – just because.

Over the past 17 years, our customers have been asking us to launch a make up range that delivers the same outstanding results as our skincare, and we wanted to share the tips and tricks we've learned over our years in the beauty industry.

So combining our skincare heritage with the expertise of a select team of make up professionals, we created Liz Earle Colour, an impeccably edited collection of multi-tasking make up, enriched with the skin-friendly botanicals you expect from us. With mistake-proof formulas, flattering finishes and a range of gorgeous shades, our products have been carefully designed with our customers in mind and are perfect for all ages and skin types. This is make up that will make you look and feel just like you…only at your most beautiful, confident and radiant best!

Whether you're looking for a simple daytime glow or full-on glamour for a night out, I love the fact that our colour range has everything you needLiz Earle, Co-founder